Skip to content
Sports betting

Inspire betting during live sports

Reach betting and fantasy fans on the room’s screens, including games you can’t run on TV. Measured to the first deposit.

By submitting your email, you agree to opt in to marketing emails.

Trusted by

Pepsi FanDuel Bacardi DraftKings Gatorade ESPN Starbucks BetMGM Wendy's bet365 Verizon BetOnline Bank of America PrizePicks Chase Underdog Fantasy United Fanatics Sportsbook Ram Betr Figure Novig Caesars Sportsbook Bally Bet

AI picks the perfect ad for every moment

The Taiv box, which reads the live broadcast behind the TV

Venue demographics

Market
Top-20 DMA
Audience
21-54, male skew
Income
$100k+ household
Daypart
Weekend, prime
Venue
Sports bar
A Taiv venue

AI sentiment

Close game 4-pt margin 3rd quarter Scoring play
  • Engaged
  • Locked in
  • Loud
  • Hyped
Crowd energy 87

Inferred from live game state

The brand's ad on screen, wrapped in a branded broadcast L-bracket matched to the moment
  1. 1

    AI content detection

    Taiv reads the broadcast live: the sport, the play, the score, the moment.

  2. 2

    Venue demographics

    It knows the room: the market, the audience, the daypart, the venue type.

  3. 3

    AI sentiment

    A model reads the crowd's mood, from happy to locked in.

  4. 4

    Targeted ad delivery

    The right spot runs, wrapped in a branded bracket matched to the moment.

Your sportsbook on every screen in the room.

5.2 B+
Monthly in-venue impressions
30 M+
Monthly customers reached
2.4 ×
Brand recall vs standard TV
82 min
Average time per visit

Network averages. Reach and impression data from Taiv venue partners; recall and dwell from Nielsen and TVision.

The audience your media plan can't see

CTV and linear reach the couch. Taiv reaches age-gated venues during the biggest games, where betting brands can run.

40%

of the live-sports audience is watching in bars and restaurants on the biggest games of the year

Based on Nielsen out-of-home TV measurement: out-of-home viewing averages 13% of the live-sports audience and reaches up to 40% on the biggest games.

Taiv doesn't duplicate your TV buy. It completes it.

80%

net-new reach: four of every five households Taiv reached were never touched by the linear schedule

Based on a third-party-validated incremental reach study for an entertainment client.

Bettors decide in the room.

Taiv puts your sportsbook, fantasy, or prediction-market brand in the games fans are already playing, in regulated 21+ venues, then ties the spot to real account activity.

+219%

lift in betting actions from exposed fans, versus a matched control

Leading sportsbook campaign, Taiv

9×

higher lift than standard gambling benchmarks on in-venue live sports

Leading sportsbook campaign, Taiv

53%

of in-venue viewers recall the ad, with 45% greater receptiveness than at home

Nielsen, TVision

See what you can reach

Set how wide you go, how often your ad plays, and how long it runs. Every lever adds impressions across the network.

12,500 screens
1/quarter
30 days
Total in-venue impressions 84.6M
Plays per screen 324

Reach more screens, play more often, or run longer. Each one grows your total impressions.

Request your full avails report

Estimated impressions on ~6 hours of live sports a day, applying an in-venue audience multiplier. Actuals depend on venue mix and the sports schedule. Talk to our team for a plan.

There's always a game on

Live sports run all year, and we plan around every window. Here's what's on now and a few matchups we're looking forward to.

Live & upcoming
— LIVE
— —
— —
—
— LIVE
— —
— —
—
— LIVE
— —
— —
—
— LIVE
— —
— —
—
— LIVE
— —
— —
—
— LIVE
— —
— —
—

Why brands win here

The things a live-sports buy can only do on Taiv.

Played to the whole room

Your spot plays on every screen to a crowd locked into the game. No skip button. Built to work with or without sound.

Run where broadcast can’t

Betting ads are restricted in live college broadcasts and CTV. Taiv runs the same games in age-gated venues, where you can.

Up to 30× more efficient vs linear TV

Every impression reaches a fan locked into the game. That’s why your spend stretches further here than on linear TV.

Live odds, baked into the spot

Build one creative template; we plug in the local games and live lines automatically, so the screen always carries the matchup that matters in that room.

  • Live odds render right on the creative for the game on screen.
  • Surfaces the upcoming games most likely to matter in each market.
  • Auto-updates every game, all season, with no new creative.

Reach players in every legal market.

US · 50 states

2,006 ad impressions a second For illustrative purposes · avg from 5.2B/month

By legal state
Run only where betting, daily fantasy, and prediction markets are live, in age-gated 21+ venues.
By geo
Target a single metro, a state, or a national flight across legal markets.
By sport and game
Align to the matchups your players watch, including the college games broadcast can’t sell against.
By the moment
Trigger creative on the action with Sports Parting, and surface live odds for the game on screen.

Sportsbooks win at the bar.

Taiv ties betting campaigns to the funnel: app installs, registrations, KYC, and first-time deposits, measured against a matched control. Here is what that has looked like.

Sports Betting

1,700% Lift in Conversions vs Control

225% Lift in First-Time Deposits

A sportsbook operator lifts launch-state conversions 1,700% with Taiv

Read the case study
Sports Betting

4x Outperformed Industry Benchmarks

$152 New Customer Acquisition Cost

Betr beats its acquisition benchmark by 4x with Taiv

Read the case study
Sports Betting

+219% Increase in Betting Actions vs Control

32.4M Campaign Impressions

A leading sportsbook lifts betting actions 219% with Taiv

Read the case study
Fintech

21% Increase in Web Conversion

9.45x ROAS

Figure jumps 21% in Web Conversions

Read the case study

Completed campaigns. Results vary.

See all case studies

Measure the funnel, not the impression

Tie in-venue exposure to real account activity, from the install to the first deposit, against a matched control.

  1. 1

    Ad runs in venue

    Your spot plays on the room’s biggest screens during the game, in front of age-gated fans.

    Sportsbook spot delivered on a venue screen LIVE

    On the room's biggest screens, mid-game.

  2. 2

    Account attribution

    Exposed fans are matched to installs, registrations, KYC, and first deposits, against a control.

    App install
    Registration & KYC
    First deposit
    Matched to a control group

    Matched to accounts, install to deposit.

  3. 3

    Incremental funnel lift

    Closed-loop measurement quantifies the bets and deposits Taiv drove, not just the impression.

Every campaign still includes standard impression and reach reporting. The outcome attribution above is the layer on top. Third-party attribution. Measurement available on campaigns over a minimum size.

Buy it your way. Prove it every way.

Recommended Buy direct for first access to Taiv inventory and the best rates.

Or through

Measured and verified by

Get your sportsbook in the game.

Tell us your brands and your legal markets. Our ad team maps the venues, the games that matter, and how we would tie the spots to installs, registrations, and first deposits.

By submitting your email, you agree to opt in to marketing emails.