The best place to buy live sports

Your brand during live-sports breaks in thousands of bars, restaurants, and venues. Premium video inventory, measured to the sale.

By submitting your email, you agree to opt in to marketing emails.

Trusted by

The Taiv box, which reads the live broadcast behind the TV

Venue demographics

Market: Top-20 DMA
Audience: 21-54, male skew
Income: $100k+ household
Daypart: Weekend, prime
Venue: Sports bar

AI sentiment

Close game 4-pt margin 3rd quarter Scoring play

Engaged
Locked in
Loud
Hyped

Crowd energy 87

Inferred from live game state

1
AI content detection

Taiv reads the broadcast live: the sport, the play, the score, the moment.
2
Venue demographics

It knows the room: the market, the audience, the daypart, the venue type.
3
AI sentiment

A model reads the crowd's mood, from happy to locked in.
4
Targeted ad delivery

The right spot runs, wrapped in a branded bracket matched to the moment.

Millions of fans, fully tuned in

5.2 B+: Monthly in-venue impressions
30 M+: Monthly customers reached
2.4 ×: Brand recall vs standard TV
82 min: Average time per visit

Network averages. Reach and impression data from Taiv venue partners; recall and dwell from Nielsen and TVision.

The audience your media plan can't see

40%

of the live-sports audience is watching in bars and restaurants on the biggest games of the year

At home · CTV + linear

In venues · Taiv

Based on Nielsen out-of-home TV measurement: out-of-home viewing averages 13% of the live-sports audience and reaches up to 40% on the biggest games.

Taiv doesn't duplicate your TV buy. It completes it.

80%

net-new reach: four of every five households Taiv reached were never touched by the linear schedule

Linear TV

Based on a third-party-validated incremental reach study for an entertainment client.

See what you can reach

Set how wide you go, how often your ad plays, and how long it runs. Every lever adds impressions across the network.

Network reach

12,500 screens

How often it plays

1/quarter

Campaign length

30 days

Total in-venue impressions 84.6M

Plays per screen 324

Reach more screens, play more often, or run longer. Each one grows your total impressions.

Request your full avails report

Estimated impressions on ~6 hours of live sports a day, applying an in-venue audience multiplier. Actuals depend on venue mix and the sports schedule. Talk to our team for a plan.

There's always a game on

Live sports run all year, and we plan around every window. Here's what's on now and a few matchups we're looking forward to.

Live & upcoming

— LIVE

— —

— LIVE

— —

— LIVE

— —

— LIVE

— —

— LIVE

— —

— LIVE

— —

Why brands win here

The things a live-sports buy can only do on Taiv.

Played to the whole room

Your spot plays on every screen to a crowd locked into the game. No skip button. Built to work with or without sound.

Own the competitor's spot

Run where your rival used to, and keep their ads off the screen. No other video channel offers that.

Up to 30× more efficient vs linear TV

Every impression reaches a fan locked into the game. That’s why your spend stretches further here than on linear TV.

Reach fans in every major market

US · 50 states

2,006 ad impressions a second For illustrative purposes · avg from 5.2B/month

By venue: Hand-pick the bars and restaurants your brand runs in.
By geo: Target a single city, a DMA, or a national flight.
By sport and game: Align to the league, the matchup, or the rivalry that fits.
By the moment: Trigger creative on the score with Sports Parting.