Skip to content
Entertainment

Drive tune-in during live sports

Put your premiere in front of fans in the room, the light TV viewers linear can’t reach. Measured to real tune-in.

By submitting your email, you agree to opt in to marketing emails.

Trusted by

Pepsi Fox Bacardi Netflix Gatorade Hulu Starbucks Tubi Wendy's STARZ Verizon Paramount+ Bank of America ESPN Chase Ticketmaster United CBS Ram Crunchyroll Figure Cinemark WWE LIV Golf MLS Eventbrite

AI picks the perfect ad for every moment

The Taiv box, which reads the live broadcast behind the TV

Venue demographics

Market
Top-20 DMA
Audience
21-54, male skew
Income
$100k+ household
Daypart
Weekend, prime
Venue
Sports bar
A Taiv venue

AI sentiment

Close game 4-pt margin 3rd quarter Scoring play
  • Engaged
  • Locked in
  • Loud
  • Hyped
Crowd energy 87

Inferred from live game state

The brand's ad on screen, wrapped in a branded broadcast L-bracket matched to the moment
  1. 1

    AI content detection

    Taiv reads the broadcast live: the sport, the play, the score, the moment.

  2. 2

    Venue demographics

    It knows the room: the market, the audience, the daypart, the venue type.

  3. 3

    AI sentiment

    A model reads the crowd's mood, from happy to locked in.

  4. 4

    Targeted ad delivery

    The right spot runs, wrapped in a branded bracket matched to the moment.

Your premiere on every screen in the room.

5.2 B+
Monthly in-venue impressions
30 M+
Monthly customers reached
2.4 ×
Brand recall vs standard TV
82 min
Average time per visit

Network averages. Reach and impression data from Taiv venue partners; recall and dwell from Nielsen and TVision.

The audience your media plan can't see

Linear keeps missing light-TV viewers. Taiv reaches them in the venue during live sports, where 4 of 5 households were never reached on linear.

40%

of the live-sports audience is watching in bars and restaurants on the biggest games of the year

Based on Nielsen out-of-home TV measurement: out-of-home viewing averages 13% of the live-sports audience and reaches up to 40% on the biggest games.

Taiv doesn't duplicate your TV buy. It completes it.

80%

net-new reach: four of every five households Taiv reached were never touched by the linear schedule

Based on a third-party-validated incremental reach study for an entertainment client.

Reach the viewers linear can’t bring back.

Live sports is the biggest tune-in engine in entertainment: a single championship broadcast has driven over 3 million streaming signups overnight. Taiv puts your promo on those games in the room, then measures who actually tuned in with Samba TV, the incremental audience your linear buy already saturated.

53%

of in-venue viewers recall the ad, with 45% greater receptiveness than at home

Nielsen, TVision

55%

of that reach went to light TV viewers, the audience linear can’t bring back, versus about 2.5% on linear

Samba TV, Taiv

80%

of the households a broadcast-network tune-in promo reached were exclusive to Taiv, missed by linear

Samba TV, Taiv

See what you can reach

Set how wide you go, how often your ad plays, and how long it runs. Every lever adds impressions across the network.

12,500 screens
1/quarter
30 days
Total in-venue impressions 84.6M
Plays per screen 324

Reach more screens, play more often, or run longer. Each one grows your total impressions.

Request your full avails report

Estimated impressions on ~6 hours of live sports a day, applying an in-venue audience multiplier. Actuals depend on venue mix and the sports schedule. Talk to our team for a plan.

There's always a game on

Live sports run all year, and we plan around every window. Here's what's on now and a few matchups we're looking forward to.

Live & upcoming
— LIVE
— —
— —
—
— LIVE
— —
— —
—
— LIVE
— —
— —
—
— LIVE
— —
— —
—
— LIVE
— —
— —
—
— LIVE
— —
— —
—

Why brands win here

The things a live-sports buy can only do on Taiv.

Played to the whole room

Your spot plays on every screen to a crowd locked into the game. No skip button. Built to work with or without sound.

Win the screen from rival networks

Run where another network’s tune-in spot would during the game, and keep it off the screen. No other video channel offers that.

Up to 30× more efficient vs linear TV

Every impression reaches a fan locked into the game. That’s why your spend stretches further here than on linear TV.

Reach every market your release lives in.

US · 50 states

2,006 ad impressions a second For illustrative purposes · avg from 5.2B/month

By market
Run in the metros your release, network, or platform cares about most.
By audience
Align to venues that skew to the fans of your genre, league, or franchise.
By window
Flight against premiere week, opening weekend, or the live event itself.
By the moment
Trigger creative on the action with Sports Parting, when attention peaks.

Networks fill seats with Taiv.

Taiv ties tune-in campaigns to households with Samba TV: who saw the promo, who tuned in, and how much of it linear missed. Here is what that has looked like.

Entertainment

80% Households Reached Only by Taiv

4% Incremental Lift Above Linear

A major broadcast network reaches the households linear missed with Taiv

Read the case study
Fintech

21% Increase in Web Conversion

9.45x ROAS

Figure jumps 21% in Web Conversions

Read the case study
Automotive

5x More Efficient Than the Same Ad on CTV

2.1MM People Reached

BMW reaches over 2 million in Taiv campaign

Read the case study
Spirits

287% Increase in Sales

28% Decrease in Competitor Sales

Bacardi sees a 287% increase in sales with Taiv

Read the case study

Completed campaigns. Results vary.

See all case studies

Measure tune-in, not the impression

Tie in-venue exposure to who actually watched, matched to households across the Samba TV panel, against a control.

  1. 1

    Promo runs in venue

    Your tune-in spot plays on the room’s screens during live programming, in front of fans already watching.

    Entertainment tune-in spot delivered on a venue screen LIVE

    On the room's biggest screens, mid-game.

  2. 2

    Household match

    Exposed venues are matched to households across the Samba TV omni-screen panel, against a control.

    In-venue exposure
    Household matched
    Tuned in
    Samba TV panel, vs a control

    Matched to households, exposure to tune-in.

  3. 3

    Incremental tune-in lift

    Samba measures who actually tuned in to your show or event, the incremental audience linear missed.

Every campaign still includes standard impression and reach reporting. The outcome attribution above is the layer on top. Third-party attribution by Samba TV. Measurement available on campaigns over a minimum size.

Buy it your way. Prove it every way.

Recommended Buy direct for first access to Taiv inventory and the best rates.

Or through

Measured and verified by

Get your premiere in the game.

Tell us your release and your markets. Our ad team maps the venues, the games that matter, and how we would measure tune-in against a matched control with Samba TV.

By submitting your email, you agree to opt in to marketing emails.