Brand search engagement
your brand near me
Fans look you up after they see your spot.
NFL TV Outcomes Report, 2024
Automotive
The live sports your auto rivals locked up
Reach in-market buyers on the room’s biggest screens, geo-targeted to your dealers. Measured to the showroom visit.
By submitting your email, you agree to opt in to marketing emails.
Trusted by
AI picks the perfect ad for every moment
Venue demographics
- Market
- Top-20 DMA
- Audience
- 21-54, male skew
- Income
- $100k+ household
- Daypart
- Weekend, prime
- Venue
- Sports venue
AI sentiment
Close game 4-pt margin 3rd quarter Scoring play
- Engaged
- Locked in
- Loud
- Hyped
Crowd energy 87
Inferred from live game state
- 1
AI content detection
Taiv reads the broadcast live: the sport, the play, the score, the moment.
- 2
Venue demographics
It knows the room: the market, the audience, the daypart, the venue type.
- 3
AI sentiment
A model reads the crowd's mood, from happy to locked in.
- 4
Targeted ad delivery
The right spot runs, wrapped in a branded bracket matched to the moment.
Your vehicle on the screens fans came to watch.
- 5.2 B+
- Monthly in-venue impressions
- 30 M+
- Monthly customers reached
- 2.4 ×
- Brand recall vs standard TV
- 82 min
- Average time per visit
Network averages. Reach and impression data from Taiv venue partners; recall and dwell from Nielsen and TVision.
The audience your media plan can't see
CTV and linear reach the couch. Taiv reaches the venue during the biggest games, with fans who over-index on auto purchase intent.
40%
of the live-sports audience is watching in restaurants and venues on the biggest games of the year
Based on Nielsen out-of-home TV measurement: out-of-home viewing averages 13% of the live-sports audience and reaches up to 40% on the biggest games.
Taiv doesn't duplicate your TV buy. It completes it.
80%
net-new reach: four of every five households Taiv reached were never touched by the linear schedule
Linear TV
Based on a third-party-validated incremental reach study for an entertainment client.
Auto buyers are already in the room.
Automakers put most of their TV budget into live sports. Taiv puts you in the same games, in the room, for less.
36%
of fans who see a venue ad walk onto a dealer lot within a week
Clear Channel Outdoor
See what you can reach
Set how wide you go, how often your ad plays, and how long it runs. Every lever adds impressions across the network.
Total in-venue impressions 84.6M
Plays per screen 324
Reach more screens, play more often, or run longer. Each one grows your total impressions.
Request your full avails reportEstimated impressions on ~6 hours of live sports a day, applying an in-venue audience multiplier. Actuals depend on venue mix and the sports schedule. Talk to our team for a plan.
There's always a game on
Live sports run all year, and we plan around every window. Here's what's on now and a few matchups we're looking forward to.
Live & upcoming — LIVE ![]()
— — ![]()
— — — LIVE ![]()
— — ![]()
— — — LIVE ![]()
— — ![]()
— — — LIVE ![]()
— — ![]()
— — — LIVE ![]()
— — ![]()
— — — LIVE ![]()
— — ![]()
— —
On the calendar
- World Cup Final —
- NFL Kickoff —
- World Series —
- Super Bowl LXI —
- March Madness —
- NBA Finals —
Why brands win here
The things a live-sports buy can only do on Taiv.
Played to the whole room
Your spot plays on every screen to a crowd locked into the game. No skip button. Built to work with or without sound.
Run where your league deal can’t
When a rival owns the league deal, broadcast and CTV lock you out. Taiv runs the same game outside those restrictions.
Up to 30× more efficient vs linear TV
Every impression reaches a fan locked into the game. That’s why your spend stretches further here than on linear TV.
Dynamic Creative
Taiv swaps your creative by market, audience, and the game on screen, so the EV spot runs where intent is highest and the truck spot runs where it sells.
Reach intenders in every dealer market.
US · 50 states
2,006 ad impressions a second For illustrative purposes · avg from 5.2B/month
- By dealer footprint
- Target venue clusters around the stores that need the traffic, market by market.
- By geo
- Run a single DMA, a regional dealer group, or a national flight.
- By sport and game
- Align to the league, the matchup, or the rivalry your buyers watch most.
- By the moment
- Trigger creative on the score with Sports Parting, and swap in the nearest dealer.
Auto brands win on these screens.
Taiv measures auto campaigns down to the visit: footfall to dealership locations, configurator and test-drive web lift, and brand lift on consideration. Here is what that has looked like.
Automotive 
5x More Efficient Than the Same Ad on CTV
2.1MM People Reached
Read the case study Fintech 
21% Increase in Web Conversion
9.45x ROAS
Read the case study Spirits 
287% Increase in Sales
28% Decrease in Competitor Sales
Read the case study Beverage 
20+ Articles and Posts About Campaign
100% Viewability and Impression Delivery
Read the case studyCompleted campaigns. Results vary.
See all case studiesDrive dealership visits
Reach in-market buyers in the room, then measure the lift in foot traffic at the dealership.
- 1
Ad runs in venue
Your spot plays on the room’s biggest screens during the game, in front of in-market buyers.
LIVE On the room's biggest screens, mid-game.
- 2
Location data capture
We attribute showroom visits with Polk new-vehicle data, measured against a matched control.
Attributed via Polk, visit by visit.
- 3
Incremental visit lift
Closed-loop measurement ties the impression to a real dealership visit, market by market.
Every campaign still includes standard impression and reach reporting. The outcome attribution above is the layer on top. Traffic attribution via Polk. Measurement available on campaigns over a minimum size.
Buy it your way. Prove it every way.
Recommended 
Buy direct for first access to Taiv inventory and the best rates. 
Buy direct for first access to Taiv inventory and the best rates. Or through
Measured and verified by
Put your vehicle in the game.
Tell us your models and your priority markets. Our ad team maps the venues, the games that matter, and how we would tie impressions to showroom visits.
By submitting your email, you agree to opt in to marketing emails.