Retailers

Reach shoppers on game day

Reach a huge local crowd during live sports, in the markets your stores serve. Measured to store visits.

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Trusted by

The Taiv box, which reads the live broadcast behind the TV

Venue demographics

Market: Top-20 DMA
Audience: 21-54, male skew
Income: $100k+ household
Daypart: Weekend, prime
Venue: Sports bar

AI sentiment

Close game 4-pt margin 3rd quarter Scoring play

Engaged
Locked in
Loud
Hyped

Crowd energy 87

Inferred from live game state

1
AI content detection

Taiv reads the broadcast live: the sport, the play, the score, the moment.
2
Venue demographics

It knows the room: the market, the audience, the daypart, the venue type.
3
AI sentiment

A model reads the crowd's mood, from happy to locked in.
4
Targeted ad delivery

The right spot runs, matched to the moment, the audience, and the mood.

Built for the breaks, not the scroll.

5.2 B+: Monthly in-venue impressions
30 M+: Monthly customers reached
2.4 ×: Brand recall vs standard TV
82 min: Average time per visit

Network averages. Reach and impression data from Taiv venue partners; recall and dwell from Nielsen and TVision.

The audience your media plan can't see

Taiv reaches engaged shoppers in the trade areas around your stores, market by market.

40%

of the live-sports audience is watching in bars and restaurants on the biggest games of the year

At home · CTV + linear

In venues · Taiv

Based on Nielsen out-of-home TV measurement: out-of-home viewing averages 13% of the live-sports audience and reaches up to 40% on the biggest games.

Taiv doesn't duplicate your TV buy. It completes it.

80%

net-new reach: four of every five households Taiv reached were never touched by the linear schedule

Linear TV

Based on a third-party-validated incremental reach study for an entertainment client.

Retail runs on the trip. Sports runs on the same calendar.

The weekly grocery run, game day, holidays, back-to-school. Live sports reaches your shoppers in-market, in a full-screen moment, right before they buy.

75%

of US adults watch live sports, the largest reliable local audience left on TV

Nielsen, 2025

$148

average weekly grocery and household spend per US household, the trip Taiv reaches before it happens

US Bureau of Labor Statistics, 2025

93%

of in-venue sports viewing happens live, with no skipping and no ad-blocking

Taiv network data, 2025

See what you can reach

Set how wide you go, how often your ad plays, and how long it runs. Every lever adds impressions across the network.

Network reach

12,500 screens

How often it plays

1/quarter

Campaign length

30 days

Total in-venue impressions 84.6M

Plays per screen 324

Reach more screens, play more often, or run longer. Each one grows your total impressions.

Request your full avails report

Estimated impressions on ~6 hours of live sports a day, applying an in-venue audience multiplier. Actuals depend on venue mix and the sports schedule. Talk to our team for a plan.

There's always a game on

Live sports run all year, and we plan around every window. Here's what's on now and a few matchups we're looking forward to.

Live & upcoming

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Why brands win here

The things a live-sports buy can only do on Taiv.

Local, store by store

Buy the exact markets where your stores sit, so every impression lands inside a real trade area.

Up to 30× more efficient vs linear TV

Every impression reaches a fan locked into the game. That’s why your spend stretches further here than on linear TV.

Tied to the trip

Measure store visits and online orders against exposure, not just impressions served.

Light up the markets where your stores already are.

US · 50 states

2,006 ad impressions a second For illustrative purposes · avg from 5.2B/month

Pick your markets: Run only the DMAs and neighborhoods that feed your store trade areas.
Map to stores: Weight delivery toward the venues closest to the locations you want busier.
Time the moment: Lean into game day, holidays, and back-to-school, when trip volume spikes.
Read the lift: See visits and orders move by market, then shift spend to what is working.

Retail brands win at the bar.

National retailers and grocers use Taiv to turn the most-watched moments on local TV into store trips and online orders. Here is what that has looked like.

Fintech

21% Increase in Web Conversion

9.45x ROAS

Figure jumps 21% in Web Conversions

Read the case study

Automotive

5x More Efficient Than the Same Ad on CTV

2.1MM People Reached

BMW reaches over 2 million in Taiv campaign

Read the case study

Spirits

287% Increase in Sales

28% Decrease in Competitor Sales

Bacardi sees a 287% increase in sales with Taiv

Read the case study

Beverage

20+ Articles and Posts About Campaign

100% Viewability and Impression Delivery

Pepsi has 100% impression delivery with Taiv

Read the case study

Completed campaigns. Results vary.

See all case studies

Measure the store visit, not the impression

Taiv connects in-venue exposure to what retailers actually count: shoppers walking in and orders going through, against a matched control.

1
Ad runs in venue

Your spot plays full-screen during a live-sports break, in front of an engaged local crowd.

LIVE

On the room's biggest screens, mid-game.
2
Store and online visit

Exposed shoppers turn up at nearby stores or your site, matched through third-party location and web measurement.

Store & online visit

Basket built

Purchase

Footfall + sales, vs a control

Matched to store visits and orders.
3
Purchase

Visits convert to baskets and orders, reported against a matched control so you see real lift.

Every campaign still includes standard impression and reach reporting. The outcome attribution above is the layer on top. Third-party attribution. Lift reporting available on campaigns over a minimum size.