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Finance & insurance

Own live sports in the markets you serve

Reach the exact markets you serve on live sports, on compliance-ready screens. Measured to real applications.

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AI picks the perfect ad for every moment

The Taiv box, which reads the live broadcast behind the TV

Venue demographics

Market
Top-20 DMA
Audience
21-54, male skew
Income
$100k+ household
Daypart
Weekend, prime
Venue
Sports bar
A Taiv venue

AI sentiment

Close game 4-pt margin 3rd quarter Scoring play
  • Engaged
  • Locked in
  • Loud
  • Hyped
Crowd energy 87

Inferred from live game state

The brand's ad on screen, matched to the moment
  1. 1

    AI content detection

    Taiv reads the broadcast live: the sport, the play, the score, the moment.

  2. 2

    Venue demographics

    It knows the room: the market, the audience, the daypart, the venue type.

  3. 3

    AI sentiment

    A model reads the crowd's mood, from happy to locked in.

  4. 4

    Targeted ad delivery

    The right spot runs, matched to the moment, the audience, and the mood.

Your brand on every screen in the room.

5.2 B+
Monthly in-venue impressions
30 M+
Monthly customers reached
2.4 ×
Brand recall vs standard TV
82 min
Average time per visit

Network averages. Reach and impression data from Taiv venue partners; recall and dwell from Nielsen and TVision.

The audience your media plan can't see

CTV and linear reach the couch. Taiv reaches the venue in the markets your branches and licenses cover.

40%

of the live-sports audience is watching in bars and restaurants on the biggest games of the year

Based on Nielsen out-of-home TV measurement: out-of-home viewing averages 13% of the live-sports audience and reaches up to 40% on the biggest games.

Taiv doesn't duplicate your TV buy. It completes it.

80%

net-new reach: four of every five households Taiv reached were never touched by the linear schedule

Based on a third-party-validated incremental reach study for an entertainment client.

Money decisions start in the room.

Taiv puts your bank, credit union, fintech, or health plan in front of an affluent, high-intent audience during live sports, in the markets you serve, then ties it to real applications.

9.45×

return on ad spend on a tracked home-equity campaign run in Taiv venues

Figure, Taiv

80%

of households Taiv reached were never reached on linear, the audience your plan misses

Nielsen, TVision, Samba TV

49%

of the in-venue audience earns over $100k, the homeowner, high-credit buyers F&I targets

Claritas

See what you can reach

Set how wide you go, how often your ad plays, and how long it runs. Every lever adds impressions across the network.

12,500 screens
1/quarter
30 days
Total in-venue impressions 84.6M
Plays per screen 324

Reach more screens, play more often, or run longer. Each one grows your total impressions.

Request your full avails report

Estimated impressions on ~6 hours of live sports a day, applying an in-venue audience multiplier. Actuals depend on venue mix and the sports schedule. Talk to our team for a plan.

There's always a game on

Live sports run all year, and we plan around every window. Here's what's on now and a few matchups we're looking forward to.

Live & upcoming
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Why brands win here

The things a live-sports buy can only do on Taiv.

Played to the whole room

Your spot plays on every screen to a crowd locked into the game. No skip button. Built to work with or without sound.

Run where your rivals run

Take the screen during the game and keep a competitor bank or plan off it. No other video channel offers that.

Up to 30× more efficient vs linear TV

Every impression reaches a fan locked into the game. That’s why your spend stretches further here than on linear TV.

Reach the exact markets you serve.

US · 50 states

2,006 ad impressions a second For illustrative purposes · avg from 5.2B/month

By market
Run only in the metros your branches, licenses, or plan footprint cover.
By neighborhood
Align to venues in the income and homeowner profiles you target, from venue and neighborhood data.
By season
Match spend to your calendar: brand-building during tentpoles, conversion during enrollment and rate windows.
By the moment
Trigger creative on the action with Sports Parting, when attention peaks.

Finance brands win at the bar.

Taiv ties finance and insurance campaigns to the funnel: quote and app starts, applications, and branch visits, measured against a matched control. Here is what that has looked like.

Fintech

21% Increase in Web Conversion

9.45x ROAS

Figure jumps 21% in Web Conversions

Read the case study
Fintech

10% Increase in Transaction Volume

29% Increase in New User Acquisition

CoinFlip lifts new user acquisition 29% with Taiv

Read the case study
Automotive

5x More Efficient Than the Same Ad on CTV

2.1MM People Reached

BMW reaches over 2 million in Taiv campaign

Read the case study
Spirits

287% Increase in Sales

28% Decrease in Competitor Sales

Bacardi sees a 287% increase in sales with Taiv

Read the case study

Completed campaigns. Results vary.

See all case studies

Measure the funnel, not the impression

Tie in-venue exposure to real account activity: quote-page visits, app installs, started applications, and branch visits, against a matched control.

  1. 1

    Ad runs in venue

    Your spot plays on the room’s biggest screens during the game, full-frame so every required disclosure stays legible.

    Finance spot delivered on a venue screen LIVE

    On the room's biggest screens, mid-game.

  2. 2

    Quote and app attribution

    Exposed fans are matched to quote-page visits, app downloads, and started applications, against a control.

    Quote & app start
    Application started
    Branch & web visit
    Matched to a control group

    Matched to applications and branch visits.

  3. 3

    Incremental funnel lift

    Closed-loop measurement quantifies the applications and branch visits Taiv drove, not just the impression.

Every campaign still includes standard impression and reach reporting. The outcome attribution above is the layer on top. Third-party attribution. Measurement available on campaigns over a minimum size.

Buy it your way. Prove it every way.

Recommended Buy direct for first access to Taiv inventory and the best rates.

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Get your brand in the game.

Tell us your brands and the markets you serve. Our ad team maps the venues, the games that matter, and how we would tie the spots to quotes, applications, and branch visits.

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