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Travel

Reach sports fans ready to travel

Reach affluent fans planning their next trip, during live sports. Measured to site visits and bookings.

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Pepsi United Airlines Bacardi Southwest Airlines Gatorade Aeroméxico Starbucks Breeze Airways Wendy's IHG Verizon Wyndham Bank of America Choice Hotels Chase Princess Cruises United Vail Resorts Ram Vrbo Figure Sixt Waymo AAA MGM Resorts

AI picks the perfect ad for every moment

The Taiv box, which reads the live broadcast behind the TV

Venue demographics

Market
Top-20 DMA
Audience
21-54, male skew
Income
$100k+ household
Daypart
Weekend, prime
Venue
Sports bar
A Taiv venue

AI sentiment

Close game 4-pt margin 3rd quarter Scoring play
  • Engaged
  • Locked in
  • Loud
  • Hyped
Crowd energy 87

Inferred from live game state

The brand's ad on screen, matched to the moment
  1. 1

    AI content detection

    Taiv reads the broadcast live: the sport, the play, the score, the moment.

  2. 2

    Venue demographics

    It knows the room: the market, the audience, the daypart, the venue type.

  3. 3

    AI sentiment

    A model reads the crowd's mood, from happy to locked in.

  4. 4

    Targeted ad delivery

    The right spot runs, matched to the moment, the audience, and the mood.

Your brand on every screen in the room.

5.2 B+
Monthly in-venue impressions
30 M+
Monthly customers reached
2.4 ×
Brand recall vs standard TV
82 min
Average time per visit

Network averages. Reach and impression data from Taiv venue partners; recall and dwell from Nielsen and TVision.

The audience your media plan can't see

Taiv reaches affluent travelers in the room during live sports, market by market, while booking windows keep compressing.

40%

of the live-sports audience is watching in bars and restaurants on the biggest games of the year

Based on Nielsen out-of-home TV measurement: out-of-home viewing averages 13% of the live-sports audience and reaches up to 40% on the biggest games.

Taiv doesn't duplicate your TV buy. It completes it.

80%

net-new reach: four of every five households Taiv reached were never touched by the linear schedule

Based on a third-party-validated incremental reach study for an entertainment client.

Fans travel for the game.

Live sports is now a trip in itself: 1 in 5 travelers took one in 2025 just to attend a live event, and tentpoles like the World Cup anchor multi-city stays. Taiv reaches those affluent fans in the room, then ties the spot to real site visits and bookings.

49%

of the in-venue audience earns over $100k, the affluent travelers driving today’s bookings

Claritas

20%

of travelers took a trip in 2025 just to attend a live event, and the fans are in the room

Travel industry, 2025

2×

what sports fans spend per trip versus the average leisure traveler, the premium bookings live sports delivers

Travel industry, 2026

See what you can reach

Set how wide you go, how often your ad plays, and how long it runs. Every lever adds impressions across the network.

12,500 screens
1/quarter
30 days
Total in-venue impressions 84.6M
Plays per screen 324

Reach more screens, play more often, or run longer. Each one grows your total impressions.

Request your full avails report

Estimated impressions on ~6 hours of live sports a day, applying an in-venue audience multiplier. Actuals depend on venue mix and the sports schedule. Talk to our team for a plan.

There's always a game on

Live sports run all year, and we plan around every window. Here's what's on now and a few matchups we're looking forward to.

Live & upcoming
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Why brands win here

The things a live-sports buy can only do on Taiv.

Played to the whole room

Your spot plays on every screen to a crowd locked into the game. No skip button. Built to work with or without sound.

Win the booking from your rival

Take the screen during the game where a competing airline, hotel, or OTA would run, and own the trip. No other video channel offers that.

Up to 30× more efficient vs linear TV

Every impression reaches a fan locked into the game. That’s why your spend stretches further here than on linear TV.

Reach the markets and routes you want to fill.

US · 50 states

2,006 ad impressions a second For illustrative purposes · avg from 5.2B/month

By market
Run in the origin metros and feeder markets your routes and properties depend on.
By destination
Light up the markets that travel to your destination, hotel, or sailing.
By season
Flight against booking season, tentpole events, and the windows that fill rooms and seats.
By the moment
Trigger creative on the action with Sports Parting, when attention peaks.

Travel brands win at the bar.

Taiv ties travel campaigns to the funnel: site visits, app sessions, and bookings, measured against a matched control. Here is what that has looked like.

Fintech

21% Increase in Web Conversion

9.45x ROAS

Figure jumps 21% in Web Conversions

Read the case study
Automotive

5x More Efficient Than the Same Ad on CTV

2.1MM People Reached

BMW reaches over 2 million in Taiv campaign

Read the case study
Spirits

287% Increase in Sales

28% Decrease in Competitor Sales

Bacardi sees a 287% increase in sales with Taiv

Read the case study
Beverage

20+ Articles and Posts About Campaign

100% Viewability and Impression Delivery

Pepsi has 100% impression delivery with Taiv

Read the case study

Completed campaigns. Results vary.

See all case studies

Measure the booking, not the impression

Tie in-venue exposure to real trip planning, from a site visit to a search to a booking, against a matched control.

  1. 1

    Ad runs in venue

    Your spot plays on the room’s biggest screens during the game, in front of affluent fans planning their next trip.

    Travel spot delivered on a venue screen LIVE

    On the room's biggest screens, mid-game.

  2. 2

    Site and app attribution

    Exposed fans are matched to site visits, app sessions, and started bookings, against a control.

    Site visit
    Search & dates
    Booking
    Matched to a control group

    Matched to site visits, search to booking.

  3. 3

    Incremental bookings

    Closed-loop measurement quantifies the trips and bookings Taiv drove, not just the impression.

Every campaign still includes standard impression and reach reporting. The outcome attribution above is the layer on top. Third-party attribution. Measurement available on campaigns over a minimum size.

Buy it your way. Prove it every way.

Recommended Buy direct for first access to Taiv inventory and the best rates.

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Measured and verified by

Get your brand in the game.

Tell us your routes, properties, or destinations and the markets you want to fill. Our ad team maps the venues, the games that matter, and how we would tie the spots to site visits and bookings.

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