Sports Betting
Betr beats its acquisition benchmark by 4x with Taiv
- 4x
- Outperformed Industry Benchmarks
- $152
- New Customer Acquisition Cost
Problem
To scale growth, Betr needed a cost-effective approach to drive new user activations in Tier-1 markets during the NBA Playoffs, with a target acquisition cost of $150 or less.
Solution
Utilize Taiv’s in-bar media presence to reach consumers in sports bars and restaurants across Houston and Dallas-Fort Worth during NBA playoff games. Measure in-app performance, including installs, new user activations, and first-time deposits.
Results
Taiv delivered strong performance for Betr, driving ~4,000 app installs and ~493 first-time deposits. The campaign outperformed the out-of-home gambling app benchmark by 4X and demonstrated Taiv’s ability to acquire new user activations at scale, achieving a $152 CAC despite running during non-ideal seasonality.
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