Skip to content
Alcohol & beverage

Be the Brand They
Order Next

Your ad runs the moment fans choose what to drink, tied straight to the pour.

By submitting your email, you agree to opt in to marketing emails.

Trusted by

Pepsi AB InBev Bacardi Michelob Ultra Gatorade Heineken Starbucks Corona Extra Wendy's Truly Verizon White Claw Bank of America Sapporo Chase Luxardo United Ram Figure

AI picks the perfect ad for every moment

The Taiv box, which reads the live broadcast behind the TV

Venue demographics

Market
Top-20 DMA
Audience
21-54, male skew
Income
$100k+ household
Daypart
Weekend, prime
Venue
Sports bar
A Taiv venue

AI sentiment

Close game 4-pt margin 3rd quarter Scoring play
  • Engaged
  • Locked in
  • Loud
  • Hyped
Crowd energy 87

Inferred from live game state

The brand's ad on screen, wrapped in a branded broadcast L-bracket matched to the moment
  1. 1

    AI content detection

    Taiv reads the broadcast live: the sport, the play, the score, the moment.

  2. 2

    Venue demographics

    It knows the room: the market, the audience, the daypart, the venue type.

  3. 3

    AI sentiment

    A model reads the crowd's mood, from happy to locked in.

  4. 4

    Targeted ad delivery

    The right spot runs, wrapped in a branded bracket matched to the moment.

Your brand on the screens above the bar.

5.2 B+
Monthly in-venue impressions
30 M+
Monthly customers reached
2.4 ×
Brand recall vs standard TV
82 min
Average time per visit

Network averages. Reach and impression data from Taiv venue partners; recall and dwell from Nielsen and TVision.

The audience your media plan can't see

CTV and linear reach the couch. Taiv reaches the bar, where up to 40% of the live-sports audience watches the biggest games, pint in hand.

40%

of the live-sports audience is watching in bars and restaurants on the biggest games of the year

Based on Nielsen out-of-home TV measurement: out-of-home viewing averages 13% of the live-sports audience and reaches up to 40% on the biggest games.

Taiv doesn't duplicate your TV buy. It completes it.

80%

net-new reach: four of every five households Taiv reached were never touched by the linear schedule

Based on a third-party-validated incremental reach study for an entertainment client.

Win the order at the point of pour.

Taiv reaches drinkers on the bar’s screens in the moment they decide, then proves it at the register with on-premise sales.

On-premise sales lift

287%

lift in on-premise sales when a spirit ran at the point of purchase

Bacardi Spiced campaign, Taiv

+433%

share-of-market gained, while the nearest competitor fell 28%

Bacardi Spiced campaign, Taiv

60%

of non-carrying venues started stocking the brand by the end of the campaign

Bacardi Spiced campaign, Taiv

See what you can reach

Set how wide you go, how often your ad plays, and how long it runs. Every lever adds impressions across the network.

12,500 screens
1/quarter
30 days
Total in-venue impressions 84.6M
Plays per screen 324

Reach more screens, play more often, or run longer. Each one grows your total impressions.

Request your full avails report

Estimated impressions on ~6 hours of live sports a day, applying an in-venue audience multiplier. Actuals depend on venue mix and the sports schedule. Talk to our team for a plan.

There's always a game on

Live sports run all year, and we plan around every window. Here's what's on now and a few matchups we're looking forward to.

Live & upcoming
— LIVE
— —
— —
—
— LIVE
— —
— —
—
— LIVE
— —
— —
—
— LIVE
— —
— —
—
— LIVE
— —
— —
—
— LIVE
— —
— —
—

Why brands win here

The things a live-sports buy can only do on Taiv.

Reach the order, not the couch

Your spot plays on every bar screen to drinkers deciding what to order, not half-watching at home.

Influence the choice in the moment

Taiv reaches them at the point of pour, seconds before they order, where no other channel can.

Measured to the bottle

On-premise POS data ties the spot straight to sales lift. Real bottles, not brand recall.

Reach drinkers in every market.

US · 50 states

2,006 ad impressions a second For illustrative purposes · avg from 5.2B/month

By venue
Target the bars that carry you, or the ones that don’t yet, to grow distribution.
By geo
Run a single metro, a distributor footprint, or a national flight.
By sport and game
Align to the matchups and seasons your drinkers watch most.
By the moment
Trigger creative on the action with Sports Parting, in the break when they reorder.

Alcohol brands win at the bar.

Taiv ties on-premise campaigns straight to the register: sales lift, share gain, and distribution growth. Here is what that has looked like.

Spirits

287% Increase in Sales

28% Decrease in Competitor Sales

Bacardi sees a 287% increase in sales with Taiv

Read the case study
Beverage

20+ Articles and Posts About Campaign

100% Viewability and Impression Delivery

Pepsi has 100% impression delivery with Taiv

Read the case study
Beverage

15x MoM Increase in Share of Market

24.6 Impressions Per Customer

Guinness lifts orders 15% at the point of purchase with Taiv

Read the case study
Fintech

21% Increase in Web Conversion

9.45x ROAS

Figure jumps 21% in Web Conversions

Read the case study

Completed campaigns. Results vary.

See all case studies

Leverage on-premise POS data

Influence the pour at the point of purchase, then tie the spot straight to the register.

  1. 1

    Target venues that pour it

    Run only in the bars and restaurants that already serve your brand, a targeting edge only Taiv can offer.

    Sports bar · pours your brand
    Gastropub · pours your brand
    Cafe · doesn't carry it
    Only venues that serve your product
  2. 2

    Ad runs in venue

    Your spot plays on the bar’s screens at the point of pour, AI-matched to the moment they order.

    Beverage brand spot delivered on a bar screen LIVE

    On the room's biggest screens, mid-game.

  3. 3

    POS data capture

    Our on-premise POS integration records the sale, measured against a matched control set.

    Spiced rum & cola $13.00
    Wings $14.00
    Sale total $45.66
    Captured at the point of sale

    Test versus control, store by store.

  4. 4

    Incremental sales lift

    Closed-loop measurement quantifies the ROI: real bottles sold, not brand recall.

    287% Lift in on-premise sales
    28% Drop in competitor sales
    Read case study

Every campaign still includes standard impression and reach reporting. The outcome attribution above is the layer on top. On-premise POS measurement available on campaigns over a minimum size.

Buy it your way. Prove it every way.

Recommended Buy direct for first access to Taiv inventory and the best rates.

Or through

Measured and verified by

Get your brand on the bar’s screens.

Tell us your brands and your priority markets. Our ad team maps the venues, the games that matter, and how we would tie the spots to on-premise sales.

By submitting your email, you agree to opt in to marketing emails.