Sports Betting
A leading sportsbook lifts betting actions 219% with Taiv
- +219%
- Increase in Betting Actions vs Control
- 32.4M
- Campaign Impressions
Problem
A leading sportsbook client needed to increase market share and brand awareness during live NFL, NBA, and NCAA CFB games. Due to advertising restrictions in live sports broadcasts, betting brands have limited access to real-time sports audiences against NCAA content.
Solution
The client activated across Taiv’s network during NFL, NBA, and NCAA CFB games in sports bars and restaurants. Ads ran during commercial breaks alongside live sports. A third-party incremental lift study measured the impact of exposure on installs, registrations, KYC completions, and first-time deposits.
Results
Exposed users drove +219% lift vs control, outperforming the industry benchmark by 9x. The campaign drove an estimated ~500 incremental first-time depositors. Taiv delivered 32.4MM impressions and exceeded contracted delivery by 2.37x.
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