+287%
increase in sales a beverage brand drove on-premise with Taiv
Taiv
CPG
Be the brand they reach for on game day
Reach fans at the bar during the game, when the craving peaks. Proven with real sales lift.
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AI picks the perfect ad for every moment
Venue demographics
- Market
- Top-20 DMA
- Audience
- 21-54, male skew
- Income
- $100k+ household
- Daypart
- Weekend, prime
- Venue
- Sports bar
AI sentiment
Close game 4-pt margin 3rd quarter Scoring play
- Engaged
- Locked in
- Loud
- Hyped
Crowd energy 87
Inferred from live game state
- 1
AI content detection
Taiv reads the broadcast live: the sport, the play, the score, the moment.
- 2
Venue demographics
It knows the room: the market, the audience, the daypart, the venue type.
- 3
AI sentiment
A model reads the crowd's mood, from happy to locked in.
- 4
Targeted ad delivery
The right spot runs, matched to the moment, the audience, and the mood.
Your brand on every screen at the bar.
- 5.2 B+
- Monthly in-venue impressions
- 30 M+
- Monthly customers reached
- 2.4 ×
- Brand recall vs standard TV
- 82 min
- Average time per visit
Network averages. Reach and impression data from Taiv venue partners; recall and dwell from Nielsen and TVision.
The audience your media plan can't see
Taiv reaches game-day food and beverage decisions in bars, restaurants, and retail screens, close to where the next order happens.
40%
of the live-sports audience is watching in bars and restaurants on the biggest games of the year
Based on Nielsen out-of-home TV measurement: out-of-home viewing averages 13% of the live-sports audience and reaches up to 40% on the biggest games.
Taiv doesn't duplicate your TV buy. It completes it.
80%
net-new reach: four of every five households Taiv reached were never touched by the linear schedule
Linear TV
Based on a third-party-validated incremental reach study for an entertainment client.
Win the game-day consumption occasion.
CPG growth now comes from winning specific occasions, and few are bigger than game day. Taiv puts your brand on the screen when the craving hits, then ties it to real sales lift, on-premise and at retail.
48%
of fans name soda the go-to game-day drink, with beer at 40%, the brands they reach for during the game
Nielsen
82 min
average dwell on every screen in the room, where fans watch live and unskippable for hours
Taiv
See what you can reach
Set how wide you go, how often your ad plays, and how long it runs. Every lever adds impressions across the network.
Total in-venue impressions 84.6M
Plays per screen 324
Reach more screens, play more often, or run longer. Each one grows your total impressions.
Request your full avails reportEstimated impressions on ~6 hours of live sports a day, applying an in-venue audience multiplier. Actuals depend on venue mix and the sports schedule. Talk to our team for a plan.
There's always a game on
Live sports run all year, and we plan around every window. Here's what's on now and a few matchups we're looking forward to.
Live & upcoming — LIVE ![]()
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On the calendar
- World Cup Final —
- NFL Kickoff —
- World Series —
- Super Bowl LXI —
- March Madness —
- NBA Finals —
Why brands win here
The things a live-sports buy can only do on Taiv.
Played to the whole room
Your spot plays on every screen to a crowd locked into the game. No skip button. Built to work with or without sound.
Win the round from your rival
Take the screen during the game where a competing brand would run, and own the moment. No other video channel offers that.
Up to 30× more efficient vs linear TV
Every impression reaches a fan locked into the game. That’s why your spend stretches further here than on linear TV.
Reach the markets and chains that move your volume.
US · 50 states
2,006 ad impressions a second For illustrative purposes · avg from 5.2B/month
- By market
- Run in the metros and regions where your brand needs to win share.
- By venue type
- Target the bar, restaurant, and chain formats that carry your category.
- By occasion
- Flight against the tentpoles and seasons that drive your volume.
- By the moment
- Trigger creative on the action with Sports Parting, when attention peaks.
Beverage brands win at the bar.
Taiv ties CPG campaigns to the register: receipt-panel and POS sales lift on the advertised brand, measured against a matched control. Here is what that has looked like.
CPG CPG Brand
39.9% Increase in Product Consideration
25.5M Campaign Impressions
Read the case study Beverage 
20+ Articles and Posts About Campaign
100% Viewability and Impression Delivery
Read the case study Beverage 
15x MoM Increase in Share of Market
24.6 Impressions Per Customer
Read the case study Fintech 
21% Increase in Web Conversion
9.45x ROAS
Read the case studyCompleted campaigns. Results vary.
See all case studiesMeasure the sale, not the impression
Tie in-venue exposure to real purchases, on-premise and at retail, with receipt-panel and POS sales lift against a matched control.
- 1
Ad runs in venue
Your spot plays on the room’s biggest screens during the game, in front of fans ordering food and drinks.
LIVE On the room's biggest screens, mid-game.
- 2
Receipt and POS match
Exposed venues are matched to receipt-panel and point-of-sale data, against a control, brand versus category.
Cola × 2 $7.00Loaded nachos $12.00Sale total $38.50Captured at the point of saleTest versus control, venue by venue.
- 3
Incremental sales lift
Closed-loop measurement quantifies the units and dollars Taiv drove, not just the impression.
Every campaign still includes standard impression and reach reporting. The outcome attribution above is the layer on top. Third-party attribution (ABCS receipt panel) and Taiv POS data. Measurement available on campaigns over a minimum size.
Buy it your way. Prove it every way.
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Get your brand in the game.
Tell us your brands and your markets. Our ad team maps the venues, the games that matter, and how we would tie the spots to receipt-panel and POS sales lift.
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