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Apparel

Dress the sports crowd

Reach the fans who already wear the category, on live sports. Measured to site visits and purchases.

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Pepsi Bacardi Gatorade American Eagle Starbucks Wendy's Verizon Ray-Ban Bank of America Chase United Timberland Ram Figure Wrangler

AI picks the perfect ad for every moment

The Taiv box, which reads the live broadcast behind the TV

Venue demographics

Market
Top-20 DMA
Audience
21-54, male skew
Income
$100k+ household
Daypart
Weekend, prime
Venue
Sports bar
A Taiv venue

AI sentiment

Close game 4-pt margin 3rd quarter Scoring play
  • Engaged
  • Locked in
  • Loud
  • Hyped
Crowd energy 87

Inferred from live game state

The brand's ad on screen, matched to the moment
  1. 1

    AI content detection

    Taiv reads the broadcast live: the sport, the play, the score, the moment.

  2. 2

    Venue demographics

    It knows the room: the market, the audience, the daypart, the venue type.

  3. 3

    AI sentiment

    A model reads the crowd's mood, from happy to locked in.

  4. 4

    Targeted ad delivery

    The right spot runs, matched to the moment, the audience, and the mood.

Built for the screen and the moment.

5.2 B+
Monthly in-venue impressions
30 M+
Monthly customers reached
2.4 ×
Brand recall vs standard TV
82 min
Average time per visit

Network averages. Reach and impression data from Taiv venue partners; recall and dwell from Nielsen and TVision.

The audience your media plan can't see

Taiv reaches apparel shoppers in bars and restaurants during the live sports they turn out for. Pick the markets, venue types, and moments that fit.

40%

of the live-sports audience is watching in bars and restaurants on the biggest games of the year

Based on Nielsen out-of-home TV measurement: out-of-home viewing averages 13% of the live-sports audience and reaches up to 40% on the biggest games.

Taiv doesn't duplicate your TV buy. It completes it.

80%

net-new reach: four of every five households Taiv reached were never touched by the linear schedule

Based on a third-party-validated incremental reach study for an entertainment client.

Sports fans are apparel’s core customer.

The crowd that turns out for a game is the same crowd shopping for jeans, boots, sneakers, and sunglasses. You are not buying a new audience, you are reaching one that already wears the category.

200M

US adults watch live sports each year, the same audience driving the bulk of apparel and footwear spend

Nielsen, 2025

$380B

in annual US apparel and footwear spend, concentrated among active, social, lifestyle-driven shoppers

US Bureau of Economic Analysis, 2025

2.5×

higher attention for full-screen video in a live-sports moment than a scrolled feed

Advertiser Perceptions, 2025

See what you can reach

Set how wide you go, how often your ad plays, and how long it runs. Every lever adds impressions across the network.

12,500 screens
1/quarter
30 days
Total in-venue impressions 84.6M
Plays per screen 324

Reach more screens, play more often, or run longer. Each one grows your total impressions.

Request your full avails report

Estimated impressions on ~6 hours of live sports a day, applying an in-venue audience multiplier. Actuals depend on venue mix and the sports schedule. Talk to our team for a plan.

There's always a game on

Live sports run all year, and we plan around every window. Here's what's on now and a few matchups we're looking forward to.

Live & upcoming
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Why brands win here

The things a live-sports buy can only do on Taiv.

On-brand by default

The people in the room for the game are the people buying denim, boots, and shades, so your spot lands with an audience that already fits the category.

A premium screen, not a scroll

Your video plays full-screen on the venue’s main TV during the game, a focused moment instead of a thumb-flick past a feed.

Up to 30× more efficient vs linear TV

Every impression reaches a fan locked into the game. That’s why your spend stretches further here than on linear TV.

Put your spot in the markets where your shoppers watch.

US · 50 states

2,006 ad impressions a second For illustrative purposes · avg from 5.2B/month

By market
Run nationally or zero in on the metros where your stores and customers are, down to the DMA.
By venue
Target the bar and restaurant types whose crowd matches your shopper, from sports bars to neighborhood grills.
By the moment
Serve your spot during the games and dayparts your buyers are most likely to be watching.
Scale on demand
Add markets and venues as a campaign works, with reach that grows when you do.

Apparel brands win at the bar.

National denim, footwear, and eyewear names run their video in front of live-sports crowds on Taiv, then tie it to real outcomes. Here is what that has looked like.

Fintech

21% Increase in Web Conversion

9.45x ROAS

Figure jumps 21% in Web Conversions

Read the case study
Automotive

5x More Efficient Than the Same Ad on CTV

2.1MM People Reached

BMW reaches over 2 million in Taiv campaign

Read the case study
Spirits

287% Increase in Sales

28% Decrease in Competitor Sales

Bacardi sees a 287% increase in sales with Taiv

Read the case study
Beverage

20+ Articles and Posts About Campaign

100% Viewability and Impression Delivery

Pepsi has 100% impression delivery with Taiv

Read the case study

Completed campaigns. Results vary.

See all case studies

Measure the purchase, not the impression

Taiv ties in-venue exposure to what shoppers do next, from a site visit to a cart to a purchase, against a matched control.

  1. 1

    Ad runs in venue

    Your full-screen spot plays during live sports in front of an engaged room of fans.

    An apparel spot delivered on a venue screen LIVE

    On the room's biggest screens, mid-game.

  2. 2

    Search and site visit

    Exposed fans look you up and visit your site, a measurable lift over markets that did not see the spot.

    Site visit
    Add to cart
    Purchase
    Matched to a control group

    Matched to site visits and purchases.

  3. 3

    Purchase

    Those visits convert to orders, tied back to the campaign through third-party attribution.

Every campaign still includes standard impression and reach reporting. The outcome attribution above is the layer on top. Third-party attribution. Measurement available on campaigns over a minimum size.

Buy it your way. Prove it every way.

Recommended Buy direct for first access to Taiv inventory and the best rates.

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Get your brand in front of the fans who wear it.

Tell us your markets and your goals, and we will build a plan that puts your spot on live-sports screens where your shoppers are. You will see the reach and the cost before you commit.

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