Live sports for CTV buyers: the reach your stack is missing
A 13-page technical brief for CTV and programmatic teams. The three problems CTV inherited from linear, the DSP-to-screen pipeline for in-venue inventory, and the measurement stack that verifies it.
What's inside
The brief opens with the three problems CTV inherited from linear: duplicated households bought twice, co-viewers your impression counts miss, and spend leaking to made-for-advertising inventory, each quantified with third-party data.
Then the fix: a DSP-to-SSP-to-screen primer for in-venue inventory, a platform guide to the DSP, SSP, and DOOH routes that carry Taiv, the delivery and outcome measurement stack, and head-to-head campaign results against CTV benchmarks.
Your brand belongs in the game.
Tell us your category and your goals. Our ad team maps the venues, the games that matter, and how we would measure the campaign.
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