The live sports playbook: formats, audiences, and what works
A 14-page planning guide for marketers building a live sports presence. Every major sport profiled by audience and season, formats compared on the same rows, and the results data behind in-venue screens.
What's inside
The playbook profiles every major sport: football, basketball, baseball, soccer, hockey, and golf, each with its audience, season timing, and the buying angle, backed by sourced viewership stats. A format comparison then puts linear, CTV, and in-venue screens on the same rows.
The back third covers what drives results when fans watch together, why in-venue reach adds to a linear buy instead of duplicating it, and campaign results across auto, spirits, finance, and entertainment.
Your brand belongs in the game.
Tell us your category and your goals. Our ad team maps the venues, the games that matter, and how we would measure the campaign.
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