Automotive

BMW reaches over 2 million in Taiv campaign

5x: More Efficient Than the Same Ad on CTV
2.1M: People Reached

Problem

BMW was blocked from advertising during NBA playoffs on linear and CTV channels due to losing the automotive sponsorship bid to Kia.

Solution

BMW utilized Taiv to advertise during the same NBA playoff content that was previously unavailable on incremental inventory that operates outside of traditional network constraints.

Results

BMW’s campaign ran 5x more efficiently than the same ad on CTV.

BMW reached 2.1M people in targeted venues and built a positive brand association.

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