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BMW reaches over 2 million in Taiv campaign
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More Efficient Than the Same Ad on CTV
People Reached

BMW was blocked from advertising during NBA playoffs on linear and CTV channels due to losing the automotive sponsorship bid to Kia.


BMW utilized Taiv to advertise during the same NBA playoff content that was previously unavailable on incremental inventory that operates outside of traditional network constraints.


BMW's campaign ran 5x more efficiently, with an $8.50 CPM compared to the $45 CPM Kia paid through streaming.

BMW reached 2.1 MM people in targeted venues and built a positive brand association.

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