Fionn MacCool's lifts food and drink sales 6.5% and event turnout 70%

Problem

Fionn MacCool’s builds its pubs around live sports and a full events calendar, so the TVs are always on and always watched. The commercial breaks were the weak spot. They handed screen time to other brands’ ads, went flat between games, and did nothing to sell the high-margin food, drinks, and events the pubs wanted to push.

Solution

Fionn MacCool’s put Taiv on the screens across four locations. During every commercial break, Taiv showed the pub’s own promotions instead of competitor ads: featured appetizers, drink specials, and the upcoming Valentine’s Day event. Taiv’s team designed every spot, so the pubs ran a full promo calendar with no agency and no extra work for staff.

To see what it was worth, the four Taiv locations were measured for one month against a matched four-location control group.

Results

The promoting locations lifted food and drink sales 6.5% over the control group. Turnout for the Valentine’s Day event jumped 70% at the pubs that ran it on their screens. Promoted drinks moved too: Guinness pours rose 14.8% against other beers over the month.

Every result came from the same screens that used to run competitor ads, now working for the pubs instead.