Casino
A regional casino resort lifts consideration 458.7% with Taiv
- 458.7%
- Consideration Lift
- 80.7%
- Ad Recall Lift
Problem
A regional casino resort wanted to lift brand awareness, recall, and consideration with local fans during the Q4 football season. Pro and college football dominate the home market through that window. The campaign’s bet: reach fans at the sports bars where they watch the games.
Solution
The resort ran Taiv’s Golden Slot Takeover across sports bars and restaurants in their home market through the Q4 football season. Their spots took the first-position slot inside commercial breaks during live pro and college football games. Reveal Mobile ran a brand lift survey against an unexposed control group.
Results
Exposed viewers were 458.7% more likely to consider the property than the control group. Consideration jumped from 7.9% to 44.4%. Ad recall lifted 80.7%, brand awareness 32.9%, intent to recommend 52.4%.
Taiv delivered 14.6MM impressions and 764K plays. The campaign beat its contracted CPM by 51% and its impression contract by 21%.
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