Casino
A regional casino lifts property visits 63.7% with Taiv
- 63.7%
- Lift in Property Visits
- 6.4MM
- Impressions Delivered
Problem
A regional casino wanted more property visits during the college basketball postseason. Their 21+ audience watches the tournament at sports bars in their home market. Linear and CTV reach those fans at home, not at the bar where they pick where to go next.
Solution
The casino activated Taiv across sports bars and restaurants in their home market. Their spots played exclusively during live sports for a 21+ audience throughout the postseason. Reveal Mobile’s incremental lift study tied device-level exposure to property visits and compared exposed users against a matched control group.
Results
Exposed users were 63.7% more likely to visit the property than the control group. Conversion rates climbed from 1.8% in control to 3.0% in exposed. That ran 2.8x the 22.1% casino category benchmark with 99.9% confidence.
Taiv delivered 6.4MM impressions and 218K plays. Inventory ran 30% over contract and the effective CPM came in 23% under the contracted rate.
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