Casino
Gila River Resorts & Casino runs 3x more efficient than CTV with Taiv
- 3x
- More Impressions Than CTV
- 1.2x
- More Property Visits Than CTV
Problem
To boost awareness and drive in-person visits during the NFL season, Gila River Resorts & Casino needed a cost-effective way to reach fans on the go, not just at home on CTV.
Solution
Taiv’s platform enabled Gila River Resorts & Casino to reach fans in sports bars during NFL games, engaging customers already out and more likely to visit a casino afterward.
Ads played on bar TVs quarterly during commercial breaks, keeping the brand top-of-mind at key moments of intent.
Results
With the same monthly spend, Taiv delivered 3x more impressions at nearly one-third the CPM of CTV while generating 1.2x more property visits. By engaging fans in the sports bar environment during live NFL games, Gila River Resorts & Casino achieved greater efficiency and captured customers closer to the point of action.
Want results like these?
Tell us about your brand and goals. We'll show you how Taiv reaches your audience on live TV in bars and restaurants.
By submitting your email, you agree to opt in to marketing emails.