Demesmin & Dover reaches 24 million people a month with Taiv

Problem

Demesmin & Dover, a personal injury law firm, was looking to generate brand awareness throughout South Florida during a period of rapid growth and expansion.

In such a competitive space, they searched for an innovative format that would allow them to reach their target audience and connect with them in a memorable way.

Solution

This ongoing campaign leverages Taiv’s exclusivity add-on to stop competing law firms from advertising in restaurants in their target market.

The campaign’s messaging framed the firm’s partners as superheroes, showcasing their community work with the hashtag “#WeCareMore”.

Utilizing Taiv’s giveaway infrastructure, the superheroes were able to give away a free drink to every bar-goer, giving millions of people a memorable and positive experience on their night out.

Results

D&D’s ad plays 132k times per month, achieving 24M monthly impressions. By playing the ad 18x/hour in each location, they are able to make a strong impact in a competitive space.

They are also provided the contact info, retargeting IDs, and attribution data for every person who redeems their free drink offers, powering their future online marketing efforts within a new community of “super”-fans.