A national CPG brand lifts product consideration 39.9% with Taiv

Problem

A leading consumer packaged goods brand wanted to increase brand awareness and product consideration during the NFL season. Traditional TV and CTV environments reach viewers at home, but the brand needed a way to influence consumers in social settings where food and drink purchasing decisions are often made.

Solution

The brand activated Taiv’s in-venue media network during NFL broadcasts in sports bars and restaurants nationwide. Ads ran during commercial breaks alongside live games, reaching fans in high-dwell environments. A third-party brand lift study compared exposed viewers to a matched control group to measure campaign impact.

Results

Exposure drove measurable improvements across key brand metrics. Brand awareness increased 5.44%, ad recall rose 6.66%. Exposed viewers were 39.9% more likely to consider the brand, outperforming industry benchmarks by 7.25x. The campaign delivered 25.5M impressions, exceeding contracted delivery by 56.8%.