CoinFlip lifts new user acquisition 29% with Taiv

Problem

CoinFlip, a digital currency platform that enables users to purchase cryptocurrency with cash, wanted to increase awareness of nearby CoinFlip ATMs among potential customers already frequenting bars, venues, and restaurants.

Solution

Taiv’s targeted advertising allowed CoinFlip to showcase specific ATM locations within 0.1-3 miles of each venue, displaying ads on hundreds of screens to guide users to nearby kiosks where they could buy crypto with cash instantly.

Results

The campaign increased overall transaction volume by 10% and new user acquisition by 29% at the advertised ATMs over three months. Notably, venues with fewer screens outperformed those with 5+ screens, driving a 27% increase in volume and a 73% increase in new users at the advertised ATMs, suggesting that more intimate settings captured user attention more effectively and led to higher conversion rates.