Taiv Guides
Live Sports Advertising
How brands reach fans during live games on the screens in bars and restaurants, and how venues turn that same airtime into revenue.
Live Sports Advertising articles
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Insights Out-of-Home Sports Viewership: The Audience Brands Are Missing A large and growing share of live sports is watched in bars and restaurants, and home measurement misses it. Here is the audience brands are leaving on the table. -
Insights The Complete Guide to Live Sports Advertising Live sports is the last reliable mass audience on TV, and a growing share of it watches out-of-home. A full guide to the channel: demand, cost, audience, measurement, and how to buy. -
Insights What Is Sports Parting? Sports Parting lets brands reach fans in real time during the specific games that matter, across a nationwide network of bar and restaurant TVs. -
Insights Introducing Sportsparting: A New Way to Reach Sports Fans in Real Time A new media strategy that reaches fans during specific live games, leagues, teams, and events across a nationwide network of venue TVs.
Two sides of the same screen.
Venues take control of their TVs, run their own promos, and earn from every break. Brands reach real crowds during the games that matter. Whichever side you are on, Taiv is how the screen pays off.