Taiv Guides
The complete guides to business TV
In-depth guides on live sports advertising, in-venue media, and running the TVs in your venue, for the brands that advertise and the venues that host them.
Browse by topic
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Live Sports Advertising
How brands reach fans during live games on the screens in bars and restaurants, and how venues turn that same airtime into revenue.
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In-Venue Media & Technology
How in-venue media works as a channel: the technology behind the screens, how it is measured, and where it sits next to CTV and linear.
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Bar & Restaurant TV Operations
Playbooks for running the TVs in your bar or restaurant, from blocking competitor ads to promoting your own specials on game day.
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Sports Bar Industry
Data and trends on the sports bar business: game day economics, out-of-home sports viewership, and what keeps seats full around live games.
Two sides of the same screen.
Venues take control of their TVs, run their own promos, and earn from every break. Brands reach real crowds during the games that matter. Whichever side you are on, Taiv is how the screen pays off.