In-venue advertising shows ads during live TV commercial breaks on the screens in bars and restaurants. It reaches people while they are watching the game with a drink in hand, not scrolling past an ad at home. In-venue viewers show 45% greater ad receptiveness than at-home TV viewers, and they sit in front of those screens for an average of 82 minutes per visit.
What is in-venue advertising?
In-venue advertising is a digital video channel that places brand messages on the TVs inside out-of-home venues like bars and restaurants. The ads run during the commercial breaks of the live programming people are already watching, so the message lands inside the content rather than beside it.
The audience is the room: adults who chose to leave home, spend money, and watch live TV together. Taiv’s network reaches 30 million monthly customers across more than 6,000 venues and delivers over 5.2 billion monthly impressions.
How does in-venue advertising work?
A venue runs its TVs as it always has. During a commercial break, the platform shows targeted ads on those same screens, so the brand reaches an attentive crowd and the venue earns a share of the revenue. Buyers target the same way they target any digital video campaign: by venue type, by sport or live event, by daypart and market, and by season. Because the inventory is digital, proof of play confirms each spot ran and ties delivery to outcomes like visit lift and sales lift.
How is in-venue advertising different from DOOH?
Both reach people in public, but the screen does something different in each. Digital out-of-home (DOOH) plays ads on dedicated screens, like a billboard or a separate channel in the corner, that people glance at between other things. In-venue advertising runs inside the live content the room is already locked onto, in the commercial break of the game on the main screens. In-venue ads run during the content people came to watch, not on a separate screen they pass by.
| Channel | Where the ad runs | Viewer attention |
|---|---|---|
| DOOH | A dedicated ad screen or separate channel | A passing glance |
| In-venue advertising | Inside live TV commercial breaks on the main screens | The room is already watching |
| At-home CTV | A streaming device at home | Often skipped or backgrounded |
Why do in-venue ads perform better?
In-venue ads reach a captive, social audience at a moment of high attention. The setting lifts receptiveness 45% over at-home TV, and the average 82-minute visit means a campaign reaches the same viewers repeatedly across a sitting. Live sports drives much of it: Nielsen has reported that out-of-home viewing can reach 30 to 40% of total audience for the biggest games, an audience home measurement misses. (Nielsen)
How much does in-venue advertising cost?
In-venue advertising delivers live programming inventory at a significantly lower CPM than streaming CTV alternatives. Public market rates for reaching the same kind of live audience show the gap:
Brands reach a live, out-of-home crowd at a cost that compares favorably to linear, with the targeting and measurement of digital video.
Who is in-venue advertising for?
It fits any brand that wants to reach adults in a social, real-world setting: spirits and beer, sports betting, quick-service restaurants, automotive, finance, and consumer packaged goods. A large rum brand can run a campaign during live games in the exact venues where its drinkers gather. It also fits agencies already running CTV and linear who want incremental reach that home measurement does not capture.
To see how brands run campaigns across Taiv’s venue network, explore advertising with Taiv or read about Sports Parting, the strategy for reaching fans during specific live games.
Two sides of the same screen.
Venues take control of their TVs, run their own promos, and earn from every break. Brands reach real crowds during the games that matter. Whichever side you are on, Taiv is how the screen pays off.