The TVs already mounted on your walls are a revenue channel, not just a way to keep the game on. Use them to promote your own specials and you can lift sales on those items by 10 to 30%. Use them to fill the dead air during commercial breaks and you cut perceived wait times by up to 35%. With Taiv, those same screens also earn you a share of ad revenue, free, averaging $1,000 to $2,000 a year per venue. Here is how to put your TVs to work.
How can my bar’s TVs make money?
Your TVs make money two ways: they sell more of what you already pour, and they earn ad revenue share on top of it.
The first is promotion. Customers watch your screens for an average of 82 minutes a visit. That is 82 minutes to put your happy hour, your kitchen specials, your trivia night, and your events in front of a captive room. Promoting an item on the screens lifts sales on that item by 10 to 30%, because the people most likely to order it are already looking up.
The second is ad revenue share. With Taiv, your screens run targeted ads during the commercial breaks of the live programming you already have on, and you take a 15% cut of that revenue. It averages $1,000 to $2,000 a year per venue, and it costs you nothing to turn on.
How do I promote my own specials on the screens?
Put your offers on the same TVs people are already watching, between the live content.
Start with the items that carry the most margin and the slowest sales. A high-margin cocktail, a kitchen special during a slow daypart, a loyalty signup. Build a simple rotation of promo cards and let them cycle on the screens through the night. Because customers sit in front of those screens for 82 minutes on average, the message lands more than once.
Keep each promo to one offer, one price, one call to action. A screen that tries to say five things says nothing. Tie the rotation to the daypart: brunch deals in the morning, happy hour through the afternoon, late-night specials after the dinner rush. The result is a 10 to 30% lift on promoted items, with no extra labor at the bar.
Can my TVs reduce wait times?
Yes. Screens that show content during slow moments make the wait feel shorter, and digital signage reduces perceived wait times by up to 35%.
A wait feels longer when there is nothing to look at. The lull during a commercial break, the gap between courses, the line at the bar on a busy night. Filling those moments with something to watch, whether that is your own promos, trivia, or the action staying live on screen, keeps the room engaged instead of checking the clock. A guest who feels like the night is moving stays longer, orders more, and leaves happier. Perceived wait time is a real lever on revenue, and your TVs control it.
How do I automate my bar’s TV schedule?
Set the schedule once and let it run, so the right thing is on every screen without anyone touching the remote.
Manually switching inputs, changing channels, and swapping promos all night pulls staff away from guests. Automating the schedule means your screens know what to show and when: the game during game day, your promo rotation between breaks, your menu board during slow hours, the trivia island when it is time. Set it by daypart and day of week, and the screens run themselves. Your staff pours drinks instead of fighting the AV setup, and every screen stays on-brand and on-message all night.
How does ad revenue share work with Taiv?
Taiv shows targeted ads on your screens during the commercial breaks of the live programming you already run, and pays you 15% of the ad revenue. It is free for venues.
You keep the game on as you always have. During the commercial breaks, Taiv fills the screens with targeted ads, and you earn a share. It runs alongside everything else your TVs already do, promos, specials, and schedule, so the same screens that sell your specials also pay you back. Venues earn $1,000 to $2,000 a year on average through the revenue share. The model works: Taiv holds a 99% monthly renewal rate across more than 6,000 venues, which says the screens keep earning month after month.
Where do I start?
Start with the screens you already have. Build a promo rotation around your highest-margin items, set the schedule to run by daypart, use the lulls to keep the room engaged, and turn on ad revenue share to earn from the breaks. Four changes, one set of TVs, no new spend.
See how Taiv works for venues, free, or get started and put your TVs to work tonight.
Two sides of the same screen.
Venues take control of their TVs, run their own promos, and earn from every break. Brands reach real crowds during the games that matter. Whichever side you are on, Taiv is how the screen pays off.