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Walk into any sports bar on game night and you’ll see the same thing: fans glued to the screens, soaking in every play. The TVs set the tone - they’re why people come. But while most bars use them only to show the game, those screens can also be one of the most effective marketing tools you already own.
Using your Captive Audience to Lift Sales and Reducing the Wait-Time Drag
Game nights create a captive audience. Fans are watching, waiting through timeouts and commercials, and already in the mood to order. That’s the perfect moment to promote your own specials.
Picture this: during halftime, instead of guests zoning out to national ads, they see your bucket-of-beer deal or a teaser for Wednesday Trivia Night. Many will act on it because the timing feels natural.
Busy nights mean guests wait for food, drinks, or a table. Normally, that feels like downtime, but your TVs can turn it into opportunity. Showing the promo card for an upcoming UFC fight night or highlighting signature cocktails keeps customers engaged and thinking about what else to order.
Fact: Digital signage has been shown to reduce perceived wait times by up to 35%, making wait feel shorter and improving overall customer satisfaction. (risevision.com)
Upselling Every Product, to Every Guest
Servers are busy, and guests don’t always want to hear a sales pitch. But an on-screen reminder feels effortless. A table that came for beer and nachos might suddenly decide to join your $5 shot promo when the home team scores, because they saw it on screen at the right moment.
And the numbers back it up! According to dotsignage.com:
- Promoted items on digital signage see a 30%+ lift in sales.
- Displays can increase the average purchase amount by nearly 30%.
Reinforcing Your Bar’s Identity
Sports bars thrive on community and personality. Use your screens to show staff picks for the week, highlight fan photos from last night’s game, or share behind-the-scenes kitchen clips. Guests remember these small touches, and it makes them feel like they belong, turning one-time visitors into regulars.
Using TVs is like having a dozen free billboards within your four walls. Updating promotions is simple and inexpensive, which means you can stay timely, plugging specials as soon as the weather changes, advertise seasonal menus, or push ticket sales for your next event right when demand is highest.
The Taiv Advantage
With Taiv, any restaurant can upgrade their sports bar experience, show their own promotions, and utilize the TVs like never before! Our AI algorithm automatically detects TV commercials in real time and switches to shows your own content. We integrate directly with existing AV systems to provide a seamless user experience, and it’s completely FREE for the restaurant. Instead of showing commercials for competitors or toilet paper, you can showcase your own brand in the right place at the right time. Even better, we share a percentage of the ad revenue back with the restaurant creating a true win-win for everyone!
📩 Reach out to hello@taiv.tv to learn more!
