The Taiv Blog
Trends
Where business TV, live sports advertising, and in-venue media are heading next, from the people building smarter screens for venues.
Trends posts
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News We Rebuilt taiv.tv The new taiv.tv is live. Here is a tour of what changed, from the venue flagship to the advertiser hub to a revenue calculator, and the thinking behind the design. -
Insights In-Venue Advertising vs DOOH: What's the Difference? In-venue advertising runs inside the live TV a room is already watching. DOOH plays on dedicated screens people glance at. Here is the real difference, and why it changes attention. -
Insights Out-of-Home Sports Viewership: The Audience Brands Are Missing A large and growing share of live sports is watched in bars and restaurants, and home measurement misses it. Here is the audience brands are leaving on the table. -
Insights The Complete Guide to Live Sports Advertising Live sports is the last reliable mass audience on TV, and a growing share of it watches out-of-home. A full guide to the channel: demand, cost, audience, measurement, and how to buy. -
Business The Sports Bar Industry Report How big is the sports bar business, what does live sports do to a venue on game day, and who is in the room? A data-driven report for advertisers and operators. -
Insights What Is In-Venue Advertising? In-venue advertising puts brand messages inside the live TV that bars and restaurants are already watching. Here is how the channel works and why it performs. -
Insights What Is Sports Parting? Sports Parting lets brands reach fans in real time during the specific games that matter, across a nationwide network of bar and restaurant TVs. -
Insights How to Get a Job at a Startup What does it take to land a role at a fast-growing startup? Taiv shares the traits we look for and how they show up across roles and levels. -
Insights Introducing Sportsparting: A New Way to Reach Sports Fans in Real Time A new media strategy that reaches fans during specific live games, leagues, teams, and events across a nationwide network of venue TVs.
Two sides of the same screen.
Venues take control of their TVs, run their own promos, and earn from every break. Brands reach real crowds during the games that matter. Whichever side you are on, Taiv is how the screen pays off.