Figure jumps 21% in Web Conversions

Problem

Figure, a high-growth Fintech company, wanted to build brand awareness with a highly targeted demographic without wasting money advertising to the wrong people.

Solution

Taiv’s targeting abilities allowed Figure to target likely homeowners with sufficient home equity to qualify for a HELOC.

Their ad played on hundreds of screens in restaurants located in residential neighborhoods, frequented by 35-50 year old men with moderate-high incomes.

We used Figure’s Google Analytics to measure the impact of the campaign.

Results

By targeting their campaign to homeowners, Taiv lifted the web conversion rate by 21% during the campaign vs during the previous period.

This led to increase in interest revenue and a 9.45x ROAS.